In the frenzy following the release of the hilarious Austin Powers franchise, Apollo Productions had no difficulty selecting a theme for its 2002 New Year’s Eve costume party at The Riley, on Vancouver’s False Creek. Aiming for a crowd of approximately 300 attendees between the ages of 25 – 40, the promoters wanted to attract a select party crowd to replicate, as authentically as possible, the wildly psychedelic atmosphere associated with the mod parties of the 60s.

The producers understood the value in hiring consultants who knew how to assess a target audience so they hired Cyberscribe to create their marketing and communication materials.

Pulling together an entire promotional package, Cyberscribe developed a series of hand bills, posters, postcards and newspaper ads to publicize the event. Working within the typography constraints of the Ticketmaster print shop, Cyberscribe employed unique creativity to design an attractive and corresponding ticket layout that surprised the printers themselves. Complementing the visual materials, Cyberscribe also wrote several press releases which were picked up by entertainment newspapers and online venue guides.

Held at The Riley, a prominent nightclub on Vancouver’s False Creek, the event featured a neo-retro fashion show, go-go dancers in vintage outfits, and prizes for best costumes. The first prize was unanimously awarded when the one and only guest who dressed up as Austin Powers stunned party-goers with his remarkable resemblance to the character, complete with mannerisms, British accent and (fake) crooked teeth. Cyberscribe was unduly credited with having brought in Mike Myers himself!